If the only thing that mattered was profit, this trend wouldn't have happened, would it?
People aren't rational - they fear differences. Stigma is an anxious reaction, the same kind of feeling you'd feel giving your first presentation to a big audience. Like any perceived phobia, regular, contextualized exposure with positive outcomes reduces the perception of threat and builds resiliency.
After, being tough isn't about building walls or firing people - it's about rolling up your sleeves and tackling challenges head on.
It's a another thing our Economist PM could stand to learn. As the Toronto example proves, its one Alberta will learn - and which will change their perspective in interesting ways.
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