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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Tuesday 16 April 2013

Branding: How to Bake a Good Impression

The 114-word letter included Chris Holmes' signature, done with a flourish.
People love feel-good stories.  They also love to be inspired by talent.  This applies to baking, singing, even political engagement.  Employers and clients love talent, too, but especially these days, they don't want to take it on faith that you're as good as you say you are.  What better reference than a demonstration of your own skill in creative, engaging ways?
Chris Holmes clearly loved baking and worked hard to build his business on the side of his day job.  That dedication and a bit of proactive support from some friends has made him an international celebrity who might just have to start thinking about shipping.
It wasn't just the talent that helped Mr. Cake go viral - it was the love and detail he put into his work that carried over into how he lived his life:
He didn't want to let his former employers down, so he relied on his talent to leave on good terms - and in the process, an inspirational story was born.  Oh - and think of the example he is setting for his new baby Cake.  Just gives you goosebumps, doesn't it?

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