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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Friday 29 November 2013

Sochi! Come to Sochi!

So, Putin wants to turn Sochi into an internationally popular resort, does he?  At the same time as he's taking his entire country on a homophobic bender?  I just hope he isn't looking for sponsorship from Apple, or any of the more than 60 big companies standing against gay marriage bans in the U.S.

The fact that one of Russia's athletes just caught fire doesn't help Putin's brand much - catching fire as a metaphor is all the rage, these days.

See, people don't just want selfish entertainment any more - they want to feel like they're contributing to something with their consumption.  Smart companies are realizing what politicians are slow to do - populism secures a base, but sucks at growing your market share.  For that, you need to think laterally.

So, in the name of value-added altruism, here's a little song I wrote to help Putin with his ad campaign (to the tune of The Flinstone's theme:)

Sochi!  Come to Sochi!
You'll ski and gamble without fear
That is unless you're queer.
Rob Ford dances

Don't mind all the hiccups
With finance and construction gaffes
And don't question Putin
The man is not known to laugh.

Why do the torches die without delay?
Does Gazprom sponsor the relay?

But when you're at Sochi
You'll have a sparking time
We'll catch on fire in time

Let's have a gay old time!

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