The Carly Rae Jepsen "Call Me Maybe" Meme: This is What Innovation Looks Like

Life creates it, makes it grow. Its energy surrounds us and binds us. Luminous beings are we, not this crude matter. You must feel the Force around you; here, between you, me, the tree, the rock, everywhere, yes.

Who takes the time to make a Star Wars clip-collection to add to the Call Me Maybe meme? 

For that matter, who takes the time to crowd-source clips recreating the Star Wars movie?

What makes a person go to those whimsical lengths?  How many internal memory files, how much cognitive capacity to connect dots do you need to devise and follow through on something like this?  More to the point, what is it that makes Star Wars a social phenomenon that people want to be a part of?  Boiled down - what's the connection between creativity and society?

There are those who will say it's profit that drives us.  Seriously, though, are there not easier ways to make money?  Are initiatives like streetpianos.com really about making individual profit, or are they about something a bit more inclusive?  We human beings are hard-wired to feel part of something larger than ourselves.  At some level, we all have an inkling there's some force that penetrates us, binds the galaxy together.  We want skin in that game; we want legacy.  We want to consciously be part of the whole. 

Live theatre builds an audience of experience out of a group of individuals.  Movie theatres, concerts, political rallies or religious and social ceremonies do the same thing.  Social media is the latest, broadest conduit, a social neural net that's connecting us and our collective lineages in ways never experienced before.  There is conflict from this clash, a hormonal reaction to challenge - but there is unparalleled neuro-synaptic creativity as well.  IDIC - the more diversity we're exposed to, the more tools we have to select from. 

The very process of wrapping our heads around the impacts of this diversity results in us connecting what we know to what we learn, bridging new gaps and expanding our cognitive puzzles a bit further.  That puzzle is what Don Tapscott would call Networked Intelligence - not the creation of a uniform culture under a one-world government, but an active harnessing of the fullness of human collective potential.  The whole, the social organism, is more than the sum of its individual parts.

We don't need to be afraid.  We don't have to get angry.  There is good in this world, and it's worth collaborating for.  When we work together, there's nothing we can't accomplish - we can even move mountains.  We just have to believe it.