I just think now it's kind of jumped the shark. There's just no way to do that. There's no way to control an image anymore. There's no way to have mystique anymore -- unless you really remove yourself and lock yourself away somewhere. But, then, what kind of life is that for you? You know?
You consciously accept the scrutiny and instead focus on becoming the best you possible. You accomplish that not by expanding yourself at the expense of others, but by testing yourself to the benefit of society.
Perhaps there are no giants anymore, but as we start to live consciously, we're all bleeding into something a little bit larger. The whole is more than the sum of its parts, etc.