“Being part of a biracial family, it’s just the reality,” said Christopher Colbert, the father of the six-year-old Grace, on MSNBC Tuesday. “We’re also part of the face of America.”
This is a powerful commercial that has sparked a huge swath of controversy. Why? Because it bursts the bubble of illusion many frightened people live in - the illusion that the world is stagnant and that traditions are inviolate. Blame not these people for their fear - it is beyond their conscious control. Until, that is, it isn't.
Meanwhile, Cheerios has done the right thing - reflecting the tone and resetting the conversation to address head-on the taboos that hold us back. They will benefit from this, too, in the same way businesses that have taken a stand for gay marriage have. It's a new form of conscious capitalism, with the private sector leading the way on social issues as a way to build market share, but doing the right thing at the same time.
Things have changed. Diversity is slowly being viewed not as a threat to supremacy of one group over another, but as an opportunity for growth.
Diversity = strength.
Watch the video and the next generations comments on it here.