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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Wednesday 6 March 2013

Political Sales - Know Your Audience

You can see politics as competition - destroying your opposition - or you can see it as sales.  You can agitate voters into voting against, but only in the absence of meaning.  What earns the people's trust, though, isn't knowing what you stand against, but what you stand for
Naturally, people want to know you stand for them.  Voters are always more likely to buy from and come back to the Party that listens to and empathizes with them.

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