Remember Always Be Closing? Make the deal, focus on the transaction, get them to sign on the line which is dotted, period?
That's so yesterday. We're moving on from that.
Traditionalists and tough sales folk will scoff, brush off what they see as a fad and go on being Don Draper or Wolves of Wall Street. Everyone else, though, is paying attention to this bit of wisdom:
Never Be Closing. NBC.
Why, you ask? Isn't the whole point to make a sale and move on?
Nope. Making one sale is about pushing for an end-game; the pressure is on to do business, whatever the cost. You will cheat, lie, bully, beg, whatever it takes to cross that line - but what then?
Especially in the days of social media, your reputation precedes you. If you're a bridge-burning ass, people will know. They will care, too - because, by association, working with you will leave a taint on their brand.
That means the day of Gordon Gecko is coming to a close. What comes next, well - read the other half of that famous Art of War quote to see.
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