In short, this decision-making process transforms our vague, generalized emotions into concrete decisions and action. An excellent metaphor is the igniting of gasoline. Without the concrete form of an engine and car, this event is a potentially harmful explosion. With that form, the event becomes a transformative tool in our lives. Similarly, without the techniques and tools to express ourselves, our emotions lack a practicality that will allow us to enhance our lives. In some cases, they might even harm ourselves and others.
Cognitive science is fascinating stuff. It bridges realms from mental health to leadership to creativity and, of course, communication.
Despite what we like to tell ourselves, human beings are not rational actors. This is even more true when we have such utter confidence in ourselves that we never pause to consider why we come to certain conclusions. The less you think something through, the more it's your reactive brain that's in charge.
It's one way to live your life, certainly. It's what we were originally designed for. But now that we're capable of so much more, isn't it a sin not to use our cognitive tools to the furthest extent of their efficacy and actually nudge into rational-actor territory?