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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Wednesday, 26 February 2014

Try Telling This To Partisans

Please stop talking about metrics in relation to recruitment! It's all about attraction and relationships. Be human!

Had a chat recently with a friend of mine in marketing.  They were talking in a very clinical way about customer outreach and how it gets the job done.  Very quickly the conversation turned to grey area, actual engagement authenticity.  "You do what you can not to get stepped on by someone else," concluded my friend.

Which sounds an awful lot like how politics works.  The focus is on metrics - making sure you have enough numbers to win.  Apart from getting your numbers, the only thing that really matters is ensuring opponents don't get theirs.  

The sucky part in politics (from an internal perspective) is that nobody else seems to get it - they don't realize the stakes of the game, what's to lose if your side doesn't get what it wants.  Jesus, you don't want the other guys mucking things up, do you?  They're barely human.

But that's not true, is it?

We've developed a hyper partisan, competitive culture that is pathological in nature - selfishness is defined as the highest form of morality and whatever gets you ahead is ethical.  

If anyone challenges you on that, well, they're just whiners, aren't they?

Something to think about the next time you hear any partisan of any political stripe focus on the numbers.

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