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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.
Showing posts with label The Centre for Applied Neuroscience Coaching. Show all posts
Showing posts with label The Centre for Applied Neuroscience Coaching. Show all posts

Tuesday, 19 March 2013

7 Things That Set Real Entrepreneurs Apart (Steve Tobak)


Love this description.  I know a few folk who match it - and there's no question in my mind that they're going to change the world.


7 Things That Set Real Entrepreneurs Apart

Just because you wear a black turtleneck, jeans, and sneakers doesn't make you Steve Jobs. This is what makes an entrepreneur.
 
Lou Dematteis/Corbis

 
A VC whose name escapes me once said, "There are entrepreneurs and there are Entrepreneurs!"
I'm not exactly sure what he meant by that, but I'll tell you what I think. I think the term "entrepreneur" has become more than a little overused, watered down, diluted.
 
That shouldn't come as a surprise to anyone. This is supposed to be the era of the entrepreneur. Practically everyone has a business, a brand, a blog. Everybody's a CEO of one. And yet, relatively few actually embody the true meaning of the word "entrepreneur." So what does it mean?
 
To me, it means assuming significant personal risk in forming and running a business.
 
And of those real entrepreneurs, few manage to create a profitable, growing enterprise that delivers unique products, meaningful employment, and shareholder value. What makes those Entrepreneurs unique? What sets them apart from the pack? That's a very challenging question. And the answer may surprise you.
 
They defy characterization. You really have to get to know these people, work with them for years, maybe even get inside their heads a bit, to understand what they're really all about. Here's one thing I know for sure. They're each one of a kind. The real deal. They don't try to be unique. They just are. And they don't try to be like someone else, either. They know that wearing a black mock turtleneck, jeans, and sneakers doesn't make you Steve Jobs.
 
Money means little to them. It's sort of ironic how little money matters to those who are true entrepreneurs at heart. After all, the really successful ones end up with so much of it. For them, money is just a means to an end. And since money's not a distraction or a temptation, they can truly focus on what really counts: doing what drives them, what they're passionate about. Challenging themselves, proving it can be done. Building a company, wealth and all that are secondary.
 
They're on a mission from God. No, they're not really. But when they speak about their vision or idea, you'd swear they've been possessed by some sort of demon that, instead of inciting chaos and mischief, inspires innovation and creation. There's definitely an aspect of fanaticism in their zeal for whatever has captured their imagination. That could be because they truly think they're special or need to prove something. Interestingly, that aspect can be a self-fulfilling prophecy.
 
They don't take risks for the sake of taking risks. Just as they don't set out to make money, true entrepreneurs don't usually set out to take risks, either. They just don't let anything stand in the way of whatever it is they're driven to do. They'll pursue it come hell or high water. Risk just comes with the territory. Despite being driven to do what's never been done, I just think that motivation is stronger than their fear of what might go wrong. Or maybe they just don't think about it.
 
They weren't born that way. Most of the successful entrepreneurs I've known started with nothing or at least from modest beginnings. Some had parents who did their own thing, but most didn't. They usually had mentors or people who inspired them to trust their gut and have confidence in themselves. That, to me, is a key ingredient in the making of an entrepreneur: the motivation to go for it despite the odds and conventional wisdom.
 
They're not iconic leaders. Our society loves to create heroes. We hoist them up on impossibly high pedestals. But in my experience, the entrepreneur as iconic leader is a myth. Successful founders usually have partners. Bill Gates had Paul Allen and Steve Ballmer. Steve Jobs had Steve Wozniak. Larry Page had Sergey Brin. Also, entrepreneurs are often better at founding and creating than they are at running and sustaining companies.
 
They're not very patient. Whoever said patience is a virtue was definitely not a VC or anyone in the startup business, for that matter. Successful entrepreneurs don't usually care much for social convention. They have little patience for convention. They don't want to hear how things are done, have been done, or should be done. They do things their way. But here's a twist. While they will fight you tooth and nail over a key decision, as soon as they realize they're wrong, they'll turn around in a heartbeat.
 
To me, it all boils down to this: If you want to become an entrepreneur for the sake of becoming an entrepreneur, that's probably not going to work out so well. If, on the other hand, you're driven to accomplish something cool and unique without a safety net, then I think you should go for it.


Wednesday, 6 March 2013

Cognitive Foreplay: Communication as Idea Sex


 
 
 
The purpose of sex is reproduction.  If that's all it's about, you don't need to waste time on foreplay - just get to the point, quickly, so you can move on to the next opportunity.  When you rush the job to close the deal, though, there's a chance of missing the mark.  Foreplay is about taking the time to line up appropriately, do the job well and maybe even establish a mutually beneficial relationship that supports a strong, sustainable end product as a result. 
 
Communication is a lot like sex.  If your goal is to plant an idea, you want to deliver it in the simplest, quickest format possible so you can move on to the next target.  That's what messaging does - hit hard and fast using emotion as a tool to register quickly and impactfully.  The problem is, you can't always guarantee your message is received the way you intended; feelings, after all, aren't the same beast as ideas.  If you're too busy to focus any length of attention on your audience, they're going to see that and be turned off.
 
Should you want to create something new that's stronger and better adapted than what came before, you have to take the time to warm up your audience, which means investing yourself in the process a bit.  In communication, that's called a conversation.  It takes time, but it's time well spent - the process is enjoyable and the end result, when reached collaboratively, is explosive.
 
But, if you really need a bullet point, start with this - smart is sexy