TGIF Tuesday: Rethinking Growth from the Grassroots Up

 

This is the challenge of our times: how might we bridge the gap between the world’s power-brokers rethinking top-down growth for tomorrow and grassroots social innovators planting seeds today?

 

It won't happen over night.  Like any good marketing outreach, you have to dip your toes, let the locals get to know and trust you, learn their language - then you make the close.  There's nothing saying we can't start this process at the bottom and work up.

 

And we've already started, haven't we?