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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Friday 6 June 2014

PCs and the Art of Rebranding





Don't engage, message.  Don't explain, sell.  And never compromise - attack.

That is how bosses and empires govern, after all.

We all know how well that tends to work out in the long run.





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