"... what we need is a clear message to the people of the country! This message should be read in every newspaper, heard on every radio, seen on every television. This message must resound throughout the entire interlink! I want this country to realize that we stand on the edge of oblivion! I want every man, woman and child to understand how close we are to chaos! I want everyone to remember why they need us!"
But that doesn't come from the secret-yet-leaked Conservative campaign plan.
This stuff does:
"It says the Conservatives intend to use dedicated websites, online ads and videos, daily email updates and social media to keep up a barrage of attacks on Trudeau throughout the convention, the document reveals."
"The six page note says the Conservatives' goal is to 'drive our narrative'" and "The party says it wants a "Conservative voice" in all stories that come out of the Liberal convention 'while ensuring a consistent contrast between the Liberal leader's poor judgement and the strong stable leadership of the Prime Minister."
What - you didn't expect a fully free economy and public objectivism to happen all on it's own, did you?
It's not about his strong, stable leadership, after all - it's about empowering strong people for a healthy society. It's only when you lack faith in people that you feel the need to message them to death.
When you need to remind people why they need you over anyone else, it's pretty clear where the power truly lies.