Great little SM campaign on how acts of terrorism are #NotInMyName.
Of course, the terrorists themselves don't care about that, and don't care about you. They believe they are acting in the interest of a higher calling - either god, or themselves, or a mythologised world of the past where things were fine before sociology started happening.
There is value in campaigns against, there is also value in providing alternatives. In politics, repeating the negative is often discouraged as giving airtime to the arguments of the other guy. You want to throw the other guy off his message and stay on your message, which doesn't happen if you're chasing the narrative.
So what does that look like here?
Easy - it's a message as old and as universal as civilization:
No one of you is a believer until he desires for his brother that which he desires for himself.
God is not the sword, but the stone.
The stone isn't the saviour - it's just the hook (or book).
It's not external - it's integral. Yet it is nothing more than the hub of the wheel.
When we find our way to the stone, we become the soup, the salad, the whole that is more than the sum of its parts. Not because of what it is - but because of what we are.
Stone soup. Community. Two names for the same thing, the thing that is all of us, that is what we are part of.
So, help me here - how might we hashtag that?
There is value in campaigns against, there is also value in providing alternatives. In politics, repeating the negative is often discouraged as giving airtime to the arguments of the other guy. You want to throw the other guy off his message and stay on your message, which doesn't happen if you're chasing the narrative.
So what does that look like here?
Easy - it's a message as old and as universal as civilization:
No one of you is a believer until he desires for his brother that which he desires for himself.
God is not the sword, but the stone.
The stone isn't the saviour - it's just the hook (or book).
It's not external - it's integral. Yet it is nothing more than the hub of the wheel.
When we find our way to the stone, we become the soup, the salad, the whole that is more than the sum of its parts. Not because of what it is - but because of what we are.
Stone soup. Community. Two names for the same thing, the thing that is all of us, that is what we are part of.
So, help me here - how might we hashtag that?
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