Search This Blog

CCE in brief

My photo
Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Tuesday, 18 November 2014

Uber Truth Will Set You Free

We keep hearing the same thing, over and over again - whatever works is fair game, all's fair in war and business, we'll never get caught.
This is a refrain as old as time; what's different is that we're hearing it more and more.  The backrooms are less closed than they used to be; accountability is, slowly, becoming a two way thing.  It's Networked Intelligence, Conscious Society, Social Murmuration, whatever you want to call it - but it's happening.
You can fight the change all you want, figuring you're tougher than anyone else and that this trend will pass; or, you can lead the charge.
The choice is always yours, whether you recognize it or not.
Such is the uber truth, like a sunbeam poking it's way into a cave.  We can jump at shadows, or we can move into the light.

No comments:

Post a Comment