They don't count against the tight spending limit of $1.3 million per candidate. They allow supporters to effectively circumvent the $2,500 cap for campaign donations by contributing far more in services. And, crucially, they allow the candidates to simultaneously benefit from the attacks while retaining the ability to plausibly deny they have gone negative.
Not exactly what I had in mind when I wrote this bit about value-added user generated content, but you know what? I'm fine with this. That's the whole point of an open society - not everyone is going to produce stuff that matches your tastes.
The trick for leaders is to encourage that which, challenging or no, promotes debate, conversation, connectivity and solutions. For things that don't support their value sets, it's perfectly fine to say something like "I think I get what they were trying to do, but I'm positive they could find creative ways to get the message across without an attack on someone's character."
This is especially important where a leader's opponent is in the cross-hairs. Why? Because leaders lead, and leadership is about leaving no one - even your opponents - behind.
Dalton's advice to Millennial leaders: 1. Leadership is about service - it's not about you, it's about them.
Dalton's advice to Millennial leaders: 2. Leaders are incomplete. Take time to reflect. Struggle to be wise.
Dalton's advice to Millennial leaders: 3. Leaders take the high road and in so doing, leaders represent us at our best.
And final piece of Dalton's advice to Millennials: 5. If you're going to lead, you must be an idealist. You must never give into cynicism.