Most neuroscientists would agree that well over 90% of our behavior is generated outside of consciousness. We are more slaves to our biology than we realize. Our rational minds represent a very small layer floating atop a vast well of unconscious drivers. Business leaders who understand biological programming and can leverage it possess an enormous advantage.
There is a whole science around manipulating people's drives to get them to behave in a certain way; cast their vote for or against, buy a product, ignore the man behind the curtain. It used to just be an art - marketing, manipulation, a slight of hand.
Now, with the crystallization of NLP, neuromarketing and such, it's a science. Other people are learning how to make you think their desires are your original inception.
But who pulls the puppet-masters' strings? When they feel they're smart and everyone else is dumb, their confidence blinds them to their own motivations.
There's only one way to illuminate the shadow-world of the semi-conscious mind. The answer's a variation on a theme we've come across time and again -
Recognize that we are imperfect, accept that we're part of something larger than ourselves and come to terms with the fundamental premise that no man nor woman is an island - together, we're a system.
Sounding a little too pseudo-religious for your liking? You can interpret it that way, if you like - really, though, it's just science.