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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Friday 6 April 2012

Thinking First: Political Marketing, the Marketplace of Ideas and Engaging Citizens

 Part of accomplishing this is creating a market place of ideas and keeping a bead on the traffic flow. Facebook, polling, comment cards, etc amass data and feed into this. So do aggegrates and next-gen social/policy networks like the ORION Network

These marketplaces are also providing opportunity for idea sharing and new audiences but to attract attention, providers need to be spectacular.  How do you really ensure you stand out in a crowd and engage potential audiences in the right way?  By understanding how engagement works in the first place.

That means, directly stimulating positive physical responses in the crowd; you're looking to nudge things like oxytocin levels and positive neurotransmitter connections, ie dopamine.  to accomplish this you first have to understand how the brain perceives and responds to stimulus. Hence, neuro-marketing and NLP, even the renewed focus on mental health with hints at proactive approaches.

To understanding this stuff, you have to think about it; much of cognitive function is counter-intuitive.  The more you think anything through, in all it's variables, the harder it becomes to fall back on reactive responses

It's a brave, exciting new world.

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