Good read, this:
The question of turnout and how to mobilize an increasingly cynical or uninterested electorate is a big challenge. I do think one of the ironies of everyone engaging in negative campaigning is that it ultimately turns people off the process. Imagine, as my friend Charles Krauthammer used to say, Chrysler, Ford, and GM all spent their time criticizing each other’s cars and running negative ads on everyone else’s cars. In the end, a lot more people would end up buying bicycles or motorcycles or anything but an automobile.