"Now that more people have become moderately adept at using these tools and more adept at reading the way these tools are deployed really heavily in pretty much every representation of a body we see, we’ve started to become appalled at our own capacity to distort,” says Morrison, an English professor who researches the way we document our lives online.
Does the truth set us free?
It all depends on your point of view.
This thing about people being more aware of how we're being manipulated is absolutely true. We're moving in the direction of social murmuration, collaboratively defending against spin of any kind.
At the same time, though, marketing is moving from visual tricks and slights of wording towards cognitive manipulations.
We've come a long way from the days of divine kings, but the world ain't flat yet.