Adding Value: You Can't Script Authenticity

When actors improvise, it can create some of the most authentic scenes because, well, they truly are authentic.

"I think Canadians are tired of politicians that are spun and scripted within an inch of their life, people who are too afraid of what a focus group might say about one comment or a political opponent might try to twist out of context, to actually say much of anything at all," he said.

People love Jennifer Lawrence; they love Justin Trudeau.  What do they have in common?

Exactly.