Justin Trudeau needs to define the direction in which he wants to take us, just as his father did when he proposed the Just Society, which gave Canadians a sense of identity — justice, transparency and pride in themselves. It was about making Canada a fairer place to live, a place that respects all of its citizens.
Canadians aren't technocrats and political theatre (clearly) isn't a scientific exercise. We want narratives. We want destinations and journeys that we can see ourselves participating in. Political visions need to be about what our country can look like - not as a fire-walled lock-box of nationalism, but as a whole that's greater than the sum of its parts.
A while ago, I proposed The Conscious Society as a working title for a Liberal vision for Canada. Bob Rae one-upped me with The Successful Society. Team Trudeau doesn't have to rely on one of these brands; they're smart people, they can craft a narrative of their own.
It's the message, not the metaphor, that matters.