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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Thursday 9 October 2014

Doug Ford: A Case Study in the Failings of Messaging



 
For sure the media is misleading the public.  Just ask Ford's Jewish mother-in-law about how misleading and opportunistic the media is.
 
Ford has confidence, sound-bites and a remarkable ability to push people's buttons.  That's great for getting headlines, but when you scratch the surface, there's nothing there.
 
Populism isn't leadership; at it's best it's pandering, at its worst its blatant bigotry.
 
Messaging isn't enough - people deserve substance. 
 
 

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