In the world of pure free markets, all that matters is supply and demand. Well, there's always a demand for something atrocious, somewhere; where there are no regulations, there's no stopping things like this from happening:
IBM and the Holocaust
Topf & Sohnne
The reverse is equally true - we have a habit of supporting dicatorial regimes when it suits our interests, or using folk like Werner von Braun for domestic programs no matter what their personal histories are. All the cost of doing business in the competitive market, I guess. As I hear all the time, you don't get judged on performance, just on results.
When you put profit and competitive success before everything else, we all lose something.
Qualities like morality and ethics, after all, are priceless.