Andrew Coyne, National Post
Stephen Toope, National Post
Diagnosing the Illness
Canada’s manufacturing sector has taken a beating over the past several years. The former mill town where I was born and raised (Cornwall, Ontario) is one of many communities across the nation that saw the majority of its jobs, tax base and community life blood pick up and move to greener pastures.

Canada’s manufacturing loss has been to emerging economies, places like India, China and Brazil. In these countries, employers have less obligations to their employees around payment, vacation, health and safety. A rise in Canada’s dollar might be a stick discouraging manufacturers from continuing here, but lower responsibility costs elsewhere is just as much a carrot.

Meanwhile, in other countries, the rights that Canadians fought for generations ago are in increasing demand in these surging economies. Governments are being pressured to support their citizens, a responsibility that will inevitably fall back on the shoulders of industry. Far from escaping responsibility costs in the Western World, these tumbleweed businesses have actually served to foster labour movements elsewhere. It’s elegant, really, when you think about it.
Finding the Cure
Despite the positioning of Canada’s Finance Minister, Canadians are past the point of being willing to move to wherever to find work and take any job to make a buck. Amiable lot though we are, we won’t stand for a return to the labour migrations of the Dirty 30s. To Canadians, home and dignity will forever have a higher value than our dollar.
That’s fine, because there is a growing industry out there that is less reliant on location for success. In the Knowledge Economy, it doesn’t matter where you are in the world, only that you have access to the tools and training that foster innovation. Empowered Canadians – people, again, like the author of Wikinomics and Growing Up Digital or the founders of RIM – are at the forefront of new technologies, new processes and new approaches to success.

At the same time, we are experiencing the rise of the social entrepreneur – Conscious Capitalists who see profit as a stepping stone towards meaning and legacy, rather than an end in and of itself. These entrepreneurs, conscious of the impact of their actions on future generations (as they themselves are the first generation of Canadians being told to expect a lower quality-of-life than their parents) are largely focused on reducing our national carbon footprint, not through expensive schemes but as a matter of efficiency.

Inoculation

Natural resource dollars stimulating the Knowledge Economy and empowering social entrepreneurs, however, is a win-win. These Conscious Capitalists, with greater access to venture capital and partnerships with natural resource extractors, can find new ways to reduce the footprint of resource extraction on the one hand and explore new opportunities in the creative industry.
To fully harness the capabilities of creativity, we need to understand how it works and how to foster it. That means, understanding the impact of work, home and social environments on cognitive development as well as a less stigmatic view on the underlying genetics. Occupational Mental Health and Safety, Mental Fitness and a focus on Conscious Capitalism – it’s the same confluence of history we saw during the industrial revolution, only we’ve moved from physical well-being to cognitive well-being.
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