Doug Ford: A Case Study in the Failings of Messaging

Ford added that his heart goes out to Evan and accused the media of misleading the public.

 

For sure the media is misleading the public.  Just ask Ford's Jewish mother-in-law about how misleading and opportunistic the media is.

 

Ford has confidence, sound-bites and a remarkable ability to push people's buttons.  That's great for getting headlines, but when you scratch the surface, there's nothing there.

 

Populism isn't leadership; at it's best it's pandering, at its worst its blatant bigotry.

 

Messaging isn't enough - people deserve substance.