You can call it a ploy if you like. Me, I see it as simply where we're headed next. I've been saying that for a while.
That, of course, is the real sinister sub-plot of politics; it's not the master strategists who shape where we go next; such is beyond them. The smart ones look ahead, see where we're going next and get their first. Then they claim credit for having shaped the course of history.
It's never the toughest, most obstinate who last. It's those best able to adapt.