PCs and the Art of Rebranding

Progressive Conservatives no longer describe their campaign rallies as rallies.  They have been rebranded as "town halls," implying a public show of interest and affection for their leader.

Don't engage, message.  Don't explain, sell.  And never compromise - attack.

That is how bosses and empires govern, after all.

We all know how well that tends to work out in the long run.