The message of the video is clear: We're Google, and the work we do is making the world a better place.
There's also a subtle but important subtext, which is that the old world was one where people were driven apart, but technology is ushering in a new world where people are brought together.
"Every single organization on the planet knows what they do, 100%. Some know how they do it... but very few people or organizations know why they do what they do." - Simon Sinek, How Great Leaders Inspire Action
How do you catch a cloud and pin it down? How do you put into words the emerging reality that Don Tapscott calls Networked Intelligence and that I like to refer to as The Conscious Society?
You don't. You don't have to. Limiting communication to one medium is like insisting your movies be black-and-white and mute. We want added value.
Corporations are beginning to practice Conscious Capitalism.
Political Parties have lost sight of their "why", started focusing on what they stand against more than what they stand for and are suffering for it. Governments, however, are moving in the opposite direction with open data, open government and social media/App tools that will allow people to connect to services in ways much like the video linked to at the end.
Technology and especially social media is becoming a neural network connecting people and ideas from around the world, birthing something observably greater than the sum of its parts. A great example of what this looks like in practice is Ushahidi.
People, especially youth, are looking for more than just money - they want meaning. We're defining our lives on what we accomplish, not on what we win.
It mattered none at all to me that the actors were of a different ethnicity, speaking a language I didn't understand - I'm fine with subtitles and besides, the message is universal. I'm pretty sure I'm not the only one who feels that way.
But enough from me - all these trends will become clear to all, in time.
Just watch this, and feel inspired. I guarantee you're gonna want to share it.
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