Commit Sociology? So Say We All!

"The most effective tool for turning non-voters into voters... is a threat to send neighbours evidence of one's apathy... By introducing shame into the calculus of citizenship, the researchers behind these tests increased the psychological cost of not voting.  In so doing, they restored the sense - sadly lost for a century - that voting out to be not a personal transaction but a social one."

The heartening conclusion of this research is that politics doesn't need to be totally transactional; politicians selling and voters buying.  It's still founded on relationships.

Yuppers!  The same, oddly enough, is proving true for business, too.  

What, pray tell, is the catalyst for relationships?  A shared vision.  Where do we set out from in pursuit of that vision?  Common ground - which we're willing to look for when we focus on our being part of something greater than ourselves.  

And this business about psychological costs - psychology is a mental health thing, right?  Do we do psychological cost/benefit analyses - what would we find if we did?

Not a new idea - just a timely one.