Progressively Building Your Business Brand

I watched. Twice. And I replied with the comments that came to mind. They were technical in nature. Communications advice, really.

What I didn’t do was tell him how I felt. So, I’d like to do it right now: Miguel, I love you and I am so damn proud of you.

 

 

Why am I posting this link?  And why does a Real Estate Agent remind me of Cheerios and Apple? 

 

Being profit-oriented doesn't mean you can't have a social conscience.  Quite the opposite - by empowering oft-neglected or marginalized groups, conscious capitalists are making a statement "whatever anyone else says, you are welcome here." 

 

That's free marketing, a great tool for building in customer loyalty but more important - by doing little things like portraying a mixed-ethnicity household (like mine is) or a gay couple buying a house and settling in, these businesses are saying "you are accepted; you belong."  Ultimately, that's the whole point of community - everything else stems from that.

 

Which is why, if you're buying a house in the Hamilton area, you owe it to yourself to check out Miguel Lima; buy a house, build a community.