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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Friday 26 July 2013

Progressively Building Your Business Brand


Miguel Lima


 
 
Why am I posting this link?  And why does a Real Estate Agent remind me of Cheerios and Apple
 
Being profit-oriented doesn't mean you can't have a social conscience.  Quite the opposite - by empowering oft-neglected or marginalized groups, conscious capitalists are making a statement "whatever anyone else says, you are welcome here." 
 
That's free marketing, a great tool for building in customer loyalty but more important - by doing little things like portraying a mixed-ethnicity household (like mine is) or a gay couple buying a house and settling in, these businesses are saying "you are accepted; you belong."  Ultimately, that's the whole point of community - everything else stems from that.
 
Which is why, if you're buying a house in the Hamilton area, you owe it to yourself to check out Miguel Lima; buy a house, build a community.

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