Life is Like a Box of Cheerios

“Being part of a biracial family, it’s just the reality,” said Christopher Colbert, the father of the six-year-old Grace, on MSNBC Tuesday. “We’re also part of the face of America.”

 

 

This is a powerful commercial that has sparked a huge swath of controversy.  Why?  Because it bursts the bubble of illusion many frightened people live in - the illusion that the world is stagnant and that traditions are inviolate.  Blame not these people for their fear - it is beyond their conscious control.  Until, that is, it isn't.

 

Meanwhile, Cheerios has done the right thing - reflecting the tone and resetting the conversation to address head-on the taboos that hold us back.  They will benefit from this, too, in the same way businesses that have taken a stand for gay marriage have.  It's a new form of conscious capitalism, with the private sector leading the way on social issues as a way to build market share, but doing the right thing at the same time.

 

Things have changed.  Diversity is slowly being viewed not as a threat to supremacy of one group over another, but as an opportunity for growth.

 

Diversity = strength.

 

Watch the video and the next generations comments on it here.