Search This Blog

CCE in brief

My photo
Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Wednesday 17 July 2013

Life is Like a Box of Cheerios

This is a powerful commercial that has sparked a huge swath of controversy.  Why?  Because it bursts the bubble of illusion many frightened people live in - the illusion that the world is stagnant and that traditions are inviolate.  Blame not these people for their fear - it is beyond their conscious control.  Until, that is, it isn't.
Meanwhile, Cheerios has done the right thing - reflecting the tone and resetting the conversation to address head-on the taboos that hold us back.  They will benefit from this, too, in the same way businesses that have taken a stand for gay marriage have.  It's a new form of conscious capitalism, with the private sector leading the way on social issues as a way to build market share, but doing the right thing at the same time.
Things have changed.  Diversity is slowly being viewed not as a threat to supremacy of one group over another, but as an opportunity for growth.
Diversity = strength.
Watch the video and the next generations comments on it here.


No comments:

Post a Comment