Libero Caveat Emptor

 

However, the appeal to emotions is a very powerful strategy. For decades, the advertising industry has successfully associated cigarette smoking, (and a multitude of other products,) with "freedom," and other abstractions. People not only "buy" the messages, but they buy the products as well.

 

 

How do you define freedom?  Is freedom something that disengages you from responsibility, from consequence, from social systems?

 

Want to sell more? Get in the mind of your customer and identify their wants, needs and desires.

 

Be conscious of who's selling you that brand of freedom.  There may be more to it than you bargained for.