Thursday 23 August 2012

John Ivison: So Call Me, Vader?






Hey I just met you
And this is crazy
But I'm your father
So join me maybe


 
Much of the world seems to regard the United States as a spent force, dismissing it as Darth Vader once did Obi Wan Kenobi: “Your powers are weak, old man.”
 
Funny enough, Star Wars is becoming uber-hot again.  Smart communicators are latching on to memes and trends and incorporating them into their messages and stories. 
 
Stories tell - but memes draw.

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