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Partisanship is as much about tribalism as it is ideology. In fact, when all ideologies are taken to extremes, they tend to bleed in to each other.
Brand is the flag we veil our tribalism in (my country right or wrong, etc.) that allows us to identify competitors as Other, thereby skirting around the Golden Rule.
Policy, on the other hand, must be inclusive and balanced to be effective. This cannot be achieved if policy makers - partisan politicians - are putting tribal interests ahead of the common good.
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There is an undeniable reality emerging. I'm going to one-up Andrew Coyne and say it's not just Political Parties or even our political system that needs a revamp to meet the needs of the time. The changes happening out there are too vast for that; society as a whole is chafing under the skin of outdated institutions.
It's us that needs to change.
Identity is about the trickiest form of governance - over oneself and the face one presents to the world. Our selves don't exist in isolation; we are surrounded by id. Of course, we have always been more than islands; human beings have a deep yearning to belong, to be part of something greater than ourselves, to know and be known. Which is why we became tribal, or partisan, in the first place.
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For some, this process will be too much and seem too cataclysmic, almost sinful. Those who cling to the comforts of tradition in the face of progression will fight against change, as they do every generation. That is their choice, but they will inevitably get washed away in the tide of social transformation.
After all, there are some laws that transcend short-term societal conventions: first among them, adapt to survive.
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