Whatever The Forum, The Same Key Rule of Partnership Applies:

"For partnership marketing to work, it needs to be managed closely, not by the partner but by you. If something isn’t working the way it should, you need to be on it immediately."

The same holds true for marriage, friendships, consultant/client or employer/employee relationships, business ventures, democracy.  Communication is always, always a two-way street.  We hold each other accountable and between us, make a better world.

Plus, if you want to make a user-friendly product, you have to start by empathizing with the user.  The trick to doing that well is to make empowering that user your why.

Which is what altruism is all about.